Intent-driven marketing fuels SA’s e-commerce
Automation drives ecommerce gains in South Africa. South Africa’s e-commerce sector recorded strong growth in 2025, with order volumes across all channels increasing by 47% year-on-year (YOY), according to a new report by e-commerce marketing platform, Omnisend. The report is based on an analysis of nearly 3 000 South African e-commerce platforms, drawing on data…