Africa: PMI’s Sub-Saharan Africa Smoke-Free Vision Gathers Momentum

Africa: PMI’s Sub-Saharan Africa Smoke-Free Vision Gathers Momentum

Despite facing the global regulatory challenges on tobacco products, Philip Morris International (PMI) is intensifying its efforts to transition smokers across Sub-Saharan Africa from cigarettes to smoke-free alternatives. The company’s Area Vice President Sub-Saharan Africa, Branislav Bibic, remains optimistic about the continent ’ s readiness to embrace innovative technologies. In an exclusive interview with allAfrica on…

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