SABC sees streaming subscriptions, gamification, gaming in its future

SABC sees streaming subscriptions, gamification, gaming in its future

The SABC introduced its own freemium-based, over-the-top platform in 2022. The South African Broadcasting Corporation’s (SABC’s) goal is to generate R200 million annually through monetisation of its video streaming platform SABC+, says chief operating officer Lungile Binza. However, the public broadcaster is still far from achieving that target, the COO acknowledged. Binza spoke yesterday at…

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AI, 5G and gaming power Africa’s new media economy

AI, 5G and gaming power Africa’s new media economy

South Africa, Kenya and Nigeria’s entertainment and media (E&M) industries are surpassing some global growth trends, with digital innovation, mobile-first audiences and the rapid integration of generative AI seen as driving the future of media in the countries. According to PwC’s latest Africa Entertainment and Media Outlook – Perspectives Report 2025–2029 – growth in E&M…

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Africa: What Manja Lee’s Story Reveals About Africa’s Growing Gaming Culture

Africa: What Manja Lee’s Story Reveals About Africa’s Growing Gaming Culture

Iyke Bede reports that Nigeria’s gaming landscape is becoming increasingly competitive and rewarding, with a number of standout players who have built loyal followings through skill and consistency. One of them is Ayere-Victor Ehinome, popularly known as Manja Lee, who has amassed more than 500,000 followers on Instagram and TikTok combined. Like many professionals, he…

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