MTN suffers blow in ‘free-to-use’ router ad appeal
The advertising campaign promoted MTN’s Shesh@600 5G/LTE home internet package. The Advertising Appeals Committee (AAC) has dismissed an appeal by MTN South Africa over its advertising of a “free-to-use” router in its Shesh@600 home internet package, upholding a ruling that found the claim to be misleading. The appeal followed a complaint lodged by a consumer,…