FlySafair takes flight with tech-first strategy

FlySafair takes flight with tech-first strategy

FlySafair sees digitisation as a powerful tool to reduce inefficiencies and delays. (Photograph by: Lesley Moyo) Low-cost airline FlySafair has placed technology at the centre of its operations, using digital tools such as artificial intelligence (AI) to streamline processes, cut costs, and improve the passenger experience. This is according to Kirby Gordon, chief marketing officer…

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FlySafair bets on AI to keep fares low and customers sweet

FlySafair bets on AI to keep fares low and customers sweet

Image: FlySafair FlySafair is turning to artificial intelligence to bolster its low-cost business model – and to deliver a more personalised customer experience usually associated with full-service airlines. Kirby Gordon, chief marketing officer and vice-president of sales and distribution at FlySafair, told journalists on Wednesday that technology is “absolutely key” to helping the airline keep…

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