firstparty - eriinfo

PlayStation won’t bring first-party titles to PC anymore

eriinfo.com3 weeks ago03 mins

Sony is reportedly executing a dramatic U-turn on its multi-platform strategy. According to Bloomberg, the company plans to pull back from the PC market, making its premier first-party titles exclusive to PlayStation 5 once again. While Sony began porting its heavy hitters, such as Horizon Zero Dawn, God of War Ragnarök, and Marvel’s Spider-Man, to…

How banks are turning first-party data into real media value

eriinfo.com4 months ago09 mins

Retailers, telcommunications operators and banks in South Africa have been sitting on some of the most valuable media inventory in the country: their own customer channels. Logged-in apps, secure web portals, statements and e-mail all attract consented, known customers at high frequency. The question is no longer whether those touchpoints have media value. It is…