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Adobe bets on AI agents to fend off cheaper rivals

eriinfo.com2 weeks ago03 mins

Kylie Cooper/Reuters Adobe is releasing a new AI assistant designed to help users carry out tasks across its suite of software for editing photos, videos and other digital content. The Firefly AI assistant is designed to take orders from human creative professionals about what results they want for a piece of content and then autonomously…

Superbalist turns to AI search to fend off rivals

eriinfo.com3 months ago08 mins

Superbalist has over 4.5 million monthly users and more than 50 000 products. Online shopping portal Superbalist has aligned its content and commerce strategy with LLM-driven discovery. The company, spun out of Takealot in September 2024 after revenue pressure from companies like Temu and Shein, is betting on generative engine optimisation (GEO) to attract e-shoppers….