Purpose-Driven Brand Strategy: The Emotional Connection

Purpose-Driven Brand Strategy: The Emotional Connection

The modern marketplace is louder than ever. Brands publish constantly, algorithms churn endlessly, and audiences are exposed to more messaging in a single day than previous generations encountered in a month. Yet despite this unprecedented volume, something essential is missing: emotional connection. The real challenge facing brands in 2026 is not visibility. It’s meaning. Consumers…

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Africa’s CX ecosystem should embrace a future with artificial emotional intelligence

Africa’s CX ecosystem should embrace a future with artificial emotional intelligence

Qaalfa Dibeehi, managing partner, Human2outcome. Artificial intelligence (AI) continues to advance, with developments now extending beyond emotion recognition to emotional engagement with humans. This field, called artificial emotional intelligence (AEI), is becoming increasingly relevant for customer experience (CX) professionals seeking to improve customer interactions. This is according to Qaalfa Dibeehi, managing partner at Human2outcome, who…

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