Gen X in South Africa: Peak Earning Years, Peak Pressures, and What It Means for Brands
NIQ’s latest report reveals that Generation X is an influential segment that brands in South Africa should not ignore. Gen X’s global buying power stands at $15.2 trillion in 2025 and is projected to reach $23 trillion by 2035. In South Africa, this generation is at the peak of its earning power, but faces strain…