Africa: As Europe Drinks Less, Big Alcohol Turns to Africa

Africa: As Europe Drinks Less, Big Alcohol Turns to Africa

As drinking declines in Europe and North America, global alcohol companies are shifting their growth strategy towards emerging markets – including South Africa. Public health advocates warn that increased sales efforts could deepen alcohol-related harm just as the Treasury considers reforms aimed at reducing consumption. When Heineken’s global CEO, Dolf van den Brink, announced his…

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