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How a popular Peruvian soft drink went ‘toe-to-toe’ with Coca-Cola | Features
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How a popular Peruvian soft drink went ‘toe-to-toe’ with Coca-Cola | Features

eriinfo.com3 weeks ago012 mins

There are few countries in the world where Coca-Cola isn’t the most popular soft drink. But in Peru, that position is held by Inca Kola – an almost 100-year-old beverage deeply embedded in the national identity. The yellow soda – meant to evoke the grandeur of the ancient Inca Empire and its reverence for gold…

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