Africa: Can Sudan’s Dried Meat Delicacy Escape the Suitcase and Conquer New Markets?

Africa: Can Sudan’s Dried Meat Delicacy Escape the Suitcase and Conquer New Markets?

Sharmout, a traditional Sudanese dried meat, is already popular among Sudanese communities abroad where it is transported and sold through the ‘suitcase trade.’ The challenge now is turning an informal trade into a formal industry. Across Sudan, generations have grown up with sharmout, a traditional Sudanese dried beef prepared by sun-drying strips of meat. Long…

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Persistence pays off for dried fruit entrepreneur

Persistence pays off for dried fruit entrepreneur

Affiong Williams, CEO of Nigeria-based dried fruit snacks producer ReelFruit Interview with Affiong WilliamsFOUNDER, REELFRUIT Lives in: Lagos, Nigeria ReelFruit, founded by Affiong Williams, has grown from small beginnings to supplying both local retailers and overseas buyers. By the late 2010s, Affiong Williams was ready to pull the plug on her Nigerian dried fruit and…

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