The author, Change Logic’s Natania Pio Last week, I published a LinkedIn post looking to connect with experienced change management professionals. I expected a few responses and perhaps some useful introductions. What I did not expect was the number of messages that followed, with people from around the world reaching out to introduce themselves and…
YouTube is significantly raising the barrier to entry for its YouTube Partner Programme (YPP), effective February 1. While the baseline requirement of 1,000 subscribers remains unchanged, the platform is doubling the engagement thresholds needed for creators to begin monetizing their content. Read: AI models design viable synthetic viruses for the first time Under the updated…
Empowering music creators through education, support and consultations. The Southern African Music Rights Organisation (SAMRO) is inviting music creators, publishers and members to participate in a dedicated two-week member engagement session, The State of Your Music: Service Weeks at SAMRO. Creators often face difficulties in receiving proper credit and compensation due to administrative oversights. These…
When wildlife TV personality Forrest Galante sat down for his monthly call with YouTube consultant Paddy Galloway, he received some bad news. No more turtles. Galante has 2.5 million YouTube subscribers. He’s been producing wildlife programming for more than a decade, including a docuseries on Animal Planet and a show on the History Channel. He…
Africa’s cultural contribution to global music is not reflected in the data being used to train generative AI systems, and the continent must move quickly to secure a “seat at the table” before it becomes a consumer rather than a shaper of the technology, music industry veteran Charles Goldstuck has warned. Goldstuck, founder of GoldState…
IShowSpeed’s livestreamed Africa tour adds to the work that African digital influencers have been doing in recent years to capture the continent beyond clichéd images of poverty and conflict. Under the bronze gaze of the African Renaissance Monument in Dakar, the American content creator and travel influencer IShowSpeed laughed into his lapel mic as a…
Under the theme “New Era, New Icons,” TikTok celebrated the creators, performers and emerging talents whose originality shaped digital culture in 2025. Nigeria’s presence was impossible to miss at the just-concluded 2025 TikTok Awards Sub-Saharan Africa, where several homegrown creators, including Northern food storyteller Raja’atu Muhammed Ibrahim (@diaryofanortherncook) and Abuja-based creator Brian Nwana (@briannwana), won…
The TikTok community has spoken, and Africa has crowned its newest icons. The 2025 TikTok Awards Sub-Saharan Africa lit up Johannesburg on 6 December, marking a powerful moment in thecontinent’s rapidly evolving creator landscape. Under the bold theme “New Era, New Icons,” TikTok honored the creators who are reshaping culture, storytelling, and digital influence across…
Over the years, African film and television have undergone a significant trend: filmmakers are shifting away from conventional distribution avenues and streaming platforms. They are increasingly embracing YouTube as a primary distribution channel. As streaming platforms reduce their investments in African originals, and infrastructure remains limited, many filmmakers are taking distribution into their own hands…
