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Africa

Africa: 2025 TikTok Awards Sub-Saharan Africa – Nigerian Creators, Shallipopi, Steal Show

eriinfo.com3 weeks ago09 mins

Under the theme “New Era, New Icons,” TikTok celebrated the creators, performers and emerging talents whose originality shaped digital culture in 2025. Nigeria’s presence was impossible to miss at the just-concluded 2025 TikTok Awards Sub-Saharan Africa, where several homegrown creators, including Northern food storyteller Raja’atu Muhammed Ibrahim (@diaryofanortherncook) and Abuja-based creator Brian Nwana (@briannwana), won…

Africa: A New Era, New Icons – Tiktok Honors Africa’s Biggest Creators of 2025

eriinfo.com3 weeks ago010 mins

The TikTok community has spoken, and Africa has crowned its newest icons. The 2025 TikTok Awards Sub-Saharan Africa lit up Johannesburg on 6 December, marking a powerful moment in thecontinent’s rapidly evolving creator landscape. Under the bold theme “New Era, New Icons,” TikTok honored the creators who are reshaping culture, storytelling, and digital influence across…

How Creators Pivoted to YouTube And What It Means for African Film and TV

eriinfo.com3 months ago09 mins

Over the years, African film and television have undergone a significant trend: filmmakers are shifting away from conventional distribution avenues and streaming platforms. They are increasingly embracing YouTube as a primary distribution channel. As streaming platforms reduce their investments in African originals, and infrastructure remains limited, many filmmakers are taking distribution into their own hands…