Africa’s projected population of 2.5 billion by 2050 places immense demand on the creative sector to nurture budding talent to withstand evolving expectations and remain relevant. Currently valued at around $60 billion and projected to hit $200 billion by 2030, the regional creative economy, which includes Nigeria, remains fiscally vital and poised for explosive growth…
THE United States (US) government has launched a year-long “IP for Growth” (Intellectual Property for Growth) programme aimed at helping African creators, particularly those in the music industry, turn creativity into economic growth through stronger intellectual property (IP) protection. Speaking during a digital press briefing hosted by the US Department of State’s Africa Regional Media…
Pan-African creative entrepreneur Julius Kyazze has called for increased investment in creative businesses, infrastructure and skills development, arguing that Africa’s next major opportunity lies not only in producing world-class talent but also in building sustainable enterprises capable of growing that talent. Speaking during an in-depth interview reflecting on his entrepreneurial journey, Kyazze said Africa has…
Stories are one of the most powerful tools available to brands, founders, professionals and business owners. People may forget your facts and your statistics. But they rarely forget a story that made them feel something and built an emotional connection. Your invited to join this unique creative session – Story Circle™ with Nadia Hearn, where…
Businesses that have been relying on individual Creative Cloud licences can now upgrade to Teams. (Image: Dax Data) As creative demands increase, small creative teams often outgrow the tools they started with. Free applications, non-genuine software, disconnected workflows and manual processes often leave work spread across personal accounts and manual handoffs. This slows delivery and…
Nairobi — The Kenya Development Corporation (KDC) has reaffirmed its commitment to driving innovation-led growth, youth empowerment, and creative economy financing as it participates in the Africa Forward Summit 2026 taking place in Nairobi from May 11 to 12. The summit, jointly convened by the Governments of Kenya and France, brings together development partners, investors,…
In today’s attention economy, talent alone is rarely enough. Visibility is what counts and Director Peacock understands that better than most. When the concept of a talent hunt landed on his desk, Director Peacock didn’t just direct a campaign. He architected a movement. The result is what many are already calling one of the most…
Addis Ababa, Ethiopia — Opportunity Africa has launched a pan-African Creative Council, bringing together leading communications, media and marketing figures to advance a stronger, more unified narrative of the continent in line with Agenda 2063. The Council is designed as a continental platform to reshape how Africa is perceived globally and how it defines itself,…
The formal launch of Live54+ marks a significant development in the maturation of Africa’s creative industries from culturally influential but structurally fragmented enterprises into a consolidated, investment-grade platform. Headquartered in Nairobi with coordination hubs in Dubai and Mauritius, the group unifies several established East and West African creative businesses under a single multinational holding framework,…
Africa’s growing global visibility in fashion, music, film and other creative fields must be matched with long-term investment in talent development, industry experts have said. ALSO READ: New platform to trace Rwandan artistes’ revenues in ‘hidden’ royalties Although African creatives are gaining international attention through social media, festivals and streaming platforms, many still struggle to…
