Brands - eriinfo

Famous Brands ups digital game as customer demands evolve

eriinfo.com3 weeks ago07 mins

Digital tools help Famous Brands adapt to changing consumer needs in a connected market. JSE-listed restaurant franchisor Famous Brands is ramping up its investment in consumer-facing technologies, with a focus on digital ordering, payment integration, loyalty platforms and delivery enhancements. According to its latest annual report, the company’s adoption of digital tools is helping its…

Business

Brands with Benefits: The No-Strings Era of Modern Loyalty Programmes

eriinfo.com1 month ago08 mins

Brands winning at loyalty today understand that the game has changed – traditional points-based programmes no longer guarantee retention but meaningful engagement does. From “soft contracts” that create a sense of reciprocity without long-term commitments to the delicate balance between personalisation and privacy, here’s how modern loyalty programmes are being redefined – and what brands…