Major new electric car brand launching in South Africa

Major new electric car brand launching in South Africa

Chery Group – the company responsible for car brands Chery, Jaecoo and Omoda – will introduce a new energy vehicle brand to the South African automotive market in the first quarter of 2026. Established in 2023, iCAUR (pronounced “eye car”), specialises in sport utility vehicles and has a range that includes fully electric and hybrid…

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A Key Driver of Brand Growth

A Key Driver of Brand Growth

Consumer attention is one of the most precious commodities on the internet, and the battle for views and engagement is becoming fiercer. For brands to stand out, they need short, engaging content that delivers key messages quickly—before the next viral trend takes over. Short-form content, from TikTok videos and Instagram Reels to bite-sized social media posts…

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