Rohan Shah Interview with Rohan ShanFOUNDER, UMWERO TERROIR SPIRITS Lives in: Kigali, Rwanda Rohan Shah trained as a development economist at Harvard University, but his weekends were defined by a different pursuit: bartending. After obtaining his degree, he worked with small-scale farmers in Africa and India for a non-profit organisation. However, when Covid-19 struck, he…
In a landscape crowded with products, promises and polished marketing, one thing is clear: brands with purpose earn trust faster, last longer and grow deeper than those without it. Whether you are a business competing for market share or an NGO competing for attention and funding, brand purpose has become the new currency of credibility….
Elon Musk. Dado Ruvic/Reuters Elon Musk’s X sued a start-up on Tuesday after it sought to cancel X’s Twitter trademarks so it can “bring Twitter back” as a new social media platform. X said in the lawsuit in Delaware federal court that its Twitter brand is still “alive and well” and “not ripe for the…
Affiong Williams, CEO of Nigeria-based dried fruit snacks producer ReelFruit This article is an excerpt from our latest book ‘How we made it in Africa II: Real stories of entrepreneurs turning opportunity into profit‘ Affiong Williams, founder and CEO of Nigerian dried fruit and snacks company ReelFruit, has long viewed international markets as a major…
A fledgling social media platform has asked the US Patent and Trademark Office to cancel trademarks for Twitter so it can take them for itself, contending that billionaire Elon Musk’s X Corp has abandoned them. The Virginia-based start-up, Operation Bluebird, said in its 2 December petition that it wants to be allowed to use “Twitter”…
When it comes to marketing and communications the single biggest mistake business owners make is focusing all their time and attention on driving tactics and campaigns, while giving little attention to their brand strategy. “Think of your brand strategy like a GPS for your business,” says Janine Lloyd, award-winning brand strategist, founder of LloydBrand, and…
South Africa’s successful hosting of the G20 Summit has delivered a powerful boost to the country’s global image, tourism appetite and national pride, with Brand South Africa and government saying the event has already shifted perceptions and strengthened confidence in the nation as a world-class destination. Brand South Africa CEO, Neville Matjie, said the global…
Hisense South Africa will open its first-ever premium brand store this November at Canal Walk Shopping Centre in Century City, Cape Town. The launch coincides with Black Friday and will offer shoppers exclusive in-store promotions, product demonstrations, and a first look at Hisense’s latest premium range of locally made technology, including Africa’s largest television, the…
US retail giant Walmart, which entered the South African market in 2010 through an investment in Massmart – it later bought out the group in its entirely – is launching its first own-branded stores in South Africa. The company said in a statement on Tuesday that the stores will be launched “later this year”. Until…
Accra — Uganda Waragi has been named Brand of the Year at the African Marketing Confederation (AMC) Awards held recently in Ghana. The Uganda Breweries product Uganda Waragi also got a gold medal for Most Effective Campaign–“FromLimited Edition to Limitless Icon”, and, Best Social Media Campaign of the Year–“Arresting Attention.” Winners of the prestigious African…
