Hightouch Launches Match Booster in Europe, Raising Match Rates Without Compromising Compliance

Hightouch Launches Match Booster in Europe, Raising Match Rates Without Compromising Compliance

Hightouch, the leading agentic marketing platform, today launched Match Booster in the UK, Germany, France, Spain, and Italy. Match Booster helps brands, agencies, media networks, and publishers reach more of their customers on more than 50 ad platforms, including Google, Meta, Amazon, TikTok, and The Trade Desk, by adding to their consented first-party data instead…

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AI a booster shot for SA’s healthcare industry

AI a booster shot for SA’s healthcare industry

Henry Adams, country manager for InterSystems South Africa. The application of AI in the country’s healthcare industry means faster insights, more personalised services and solutions that reflect the realities of the industry’s system, says InterSystems South Africa, the local branch of US-based data technology provider InterSystems. However, cost, complexity and value-add in real-time are challenges that…

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