Africa: ‘Global Solidarity Benefits Us All’ – Spain Makes the Case for Development Funding

Africa: ‘Global Solidarity Benefits Us All’ – Spain Makes the Case for Development Funding

Funding cuts to international development have cast a pall over a major UN-led international conference set to address the huge challenges faced by countries in the Global South. Despite this sobering backdrop, Eva Granados, Spanish Secretary of State for International Cooperation, insists that global solidarity is still alive, despite indications to the contrary. For decades,…

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Brands with Benefits: The No-Strings Era of Modern Loyalty Programmes

Brands with Benefits: The No-Strings Era of Modern Loyalty Programmes

Brands winning at loyalty today understand that the game has changed – traditional points-based programmes no longer guarantee retention but meaningful engagement does. From “soft contracts” that create a sense of reciprocity without long-term commitments to the delicate balance between personalisation and privacy, here’s how modern loyalty programmes are being redefined – and what brands…

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