Human behaviour, not AI, will determine who wins in 2026

Human behaviour, not AI, will determine who wins in 2026

Bruce Turvey, executive at Change Logic. (Image: Change Logic) As global organisations race to embed AI, redesign operating models and introduce new digital capabilities, South African enterprises are confronting a more complex reality. The technology exists, the ambition is high, but execution, and more specifically, human behaviour, remains the hardest and most underestimated part of…

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AI is not automation: Why behaviour change, not hype, will decide the future of work

AI is not automation: Why behaviour change, not hype, will decide the future of work

DY/DX urges South African leaders to adopt a skeptical, evidence-based approach to AI and to recognise that real transformation requires process and behaviour change. Geoff Cohen, partner at DY/DX South African businesses are racing to deploy artificial intelligence (AI), but many risk confusing automation with true AI with potentially costly consequences. Speaking at the Knowledge…

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