Google Gemini will power Apple’s new Siri

Google Gemini will power Apple’s new Siri

Apple and Google have officially confirmed a multi-year collaboration that will see Google’s Gemini models and cloud technology power the next generation of Apple Foundation Models. According to a joint statement released by both companies, this partnership is designed to enhance Apple Intelligence features, with a specific focus on launching a more personalized version of…

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Premium smartphones drive Apple’s sales growth

Premium smartphones drive Apple’s sales growth

Premium smartphone demand lifted Apple to market leadership in 2025. Global smartphone shipments grew 2% year-on-year (YOY) in 2025, driven by increasing premium phone demand and improving momentum in key emerging markets, according to preliminary estimates from Counterpoint’s market monitor. According to the report, the market sustained its growth momentum throughout 2025, primarily driven by…

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Apple’s new Siri will be powered by … Google

Apple’s new Siri will be powered by … Google

Siri has fallen hopelessly behind other chatbots Apple plans to use a 1.2 trillion-parameter AI model developed by Google to help power a revamp of its Siri voice assistant, Bloomberg News reported on Wednesday. After an evaluation, the companies are finalising a deal that would have Apple pay about US$1-billion/year for access to Google’s technology,…

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Apple’s Liquid Glass era has begun

Apple’s Liquid Glass era has begun

Apple’s big software refresh for 2025 is now live: iOS 26, macOS Tahoe (also called macOS 26), iPadOS 26, tvOS 26, watchOS 26 and visionOS all arrived on Monday, offering a unified design to the company’s operating systems. The centrepiece is “Liquid Glass”, a visual overhaul that aims to bring Apple’s many devices into closer…

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