The consensus a year ago was that Apple had fumbled the AI moment. Apple Intelligence launched late, shipped half-baked and the promised “new Siri” has been delayed for years. And yet, look at where the company finds itself in April 2026. Apple is arguably in its strongest competitive position in years, not because it won…
Apple plans to open its Siri voice assistant to rival AI services beyond its current partnership with ChatGPT, according to a report. The move, expected as part of Apple’s iOS 27 update, would allow third-party AI apps to integrate directly with Siri, allowing users to route queries to services such as Google’s Gemini or Anthropic’s…
Following years of speculation, Apple has officially confirmed that it will begin integrating advertisements into Apple Maps. The announcement came as part of the launch of Apple Business, a new enterprise suite designed to consolidate mobile device management, business email, and marketing tools for companies of all sizes. Read: Bandwidth Blog & Smile 90.4FM Tech…
Apple has officially unveiled the long-awaited successor to its flagship over-ear headphones. The AirPods Max 2 will be available for pre-order on March 25, with shipping slated for early April. While the external design remains virtually unchanged, retaining the iconic large, colourful earcups and mesh headband, the internal hardware has received a massive overhaul. Read:…
Apple has significantly expanded its laptop roster with the announcement of the MacBook Neo, an entry-level machine designed to compete directly in the budget market dominated by Chromebooks and low-cost Windows PCs. Starting at just $599, and dropping to $499 for educational customers, this is officially the most affordable laptop Apple has ever produced. Read:…
Apple is reportedly looking to expand its use of additive manufacturing beyond specialized components. According to Bloomberg’s Mark Gurman, the company is exploring ways to 3D print aluminium, a move aimed at making the production of iPhones and Apple Watches significantly more efficient. Read: Sony LinkBuds Clip Review: Getting you hooked This shift could fundamentally…
Apple’s new MacBook Neo The new MacBook Neo, announced by Apple late on Wednesday, is not a machine designed for power users. It certainly won’t replace anyone’s MacBook Pro or high-end gaming rig. Yet that’s exactly what makes it one of the smartest moves Apple has made in years — and one that should have…
Apple has significantly expanded its laptop roster with the announcement of the MacBook Neo, an entry-level machine designed to compete directly in the budget market dominated by Chromebooks and low-cost Windows PCs. Starting at just $599, and dropping to $499 for educational customers, this is officially the most affordable laptop Apple has ever produced. Read:…
Apple’s highly anticipated, AI-driven Siri redesign has hit another series of technical roadblocks, potentially derailing the company’s original launch timeline for 2026. Internal testing revealed significant software instabilities, including a virtual assistant that was often too sluggish to complete tasks or failed to process queries entirely. The performance issues were reportedly severe enough that developers…
After an uncharacteristically long delay following the debut of the standard M5 chip last fall, Apple has finally unveiled its high-performance MacBook Pro lineup. These refreshed 14-inch and 16-inch models feature the new M5 Pro and M5 Max silicon, promising a substantial leap in professional-grade power. While the hardware arrives with impressive internal upgrades, it…
