SA advertisers lose up to R12bn a year to ad fraud
One in five hits on an advert isn’t a genuine human interaction. (Graphic: Nicola Mawson | Magnific) South African advertisers could be being defrauded of between R2.8 billion and R12 billion a year through programmatic online advertising, according to TruthsetsOnline.com’s analysis of local campaigns. Marc Dhalluin, co-founder of TruthsetsOnline.com, estimates South Africa’s digital advertising market…