Crisis Communication in the Age of Accountability
We now operate in an era where public judgment is swift, digital footprints are lasting, and accountability is non-negotiable. Thus mastering crisis communication means responding with speed, sincerity and strategy. “For brands and businesses today, reputation is currency. A single misstep can trigger viral condemnation, severed partnerships, or irreversible brand erosion,” says Mkhuseli Vangile, CEO…
