A new survey from research firm Analytico reveals that Samsung is the top choice for TVs and large household appliances among South Africa’s early adopters and IT professionals. This influential group of over 2,600 tech-savvy consumers plays a key role in shaping local market trends.
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Samsung was the clear leader, with more than half of all respondents (52%) naming it their preferred brand for televisions. LG and Hisense were distant but strong contenders, securing second and third place with 15.7% and 13.9% of the vote, respectively. The results show a clear gap between the top three brands and the rest of the market, with Sony and Skyworth rounding out the top five.
In the large appliance category—which includes products like fridges and washing machines—Samsung also took the lead, chosen by 32% of respondents. However, competition was tighter here, as Bosch and Defy outperformed LG to take the second and third spots.
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The battery market remains highly competitive, but Duracell and Energizer emerged as the clear favourites. Duracell was the top brand, trusted by a remarkable 52% of respondents. Energizer followed with a strong showing, capturing 34% of the vote. These results highlight the strong brand recognition and consumer confidence these two brands have built within the tech community.
