MTN South Africa has launched a new portfolio of integrated home and mobile connectivity plans, signalling a clear shift in its strategic focus towards the “connected home.” This move progresses beyond the former “Ambition 2025” strategy and aligns with a broader organizational pivot announced by MTN Group CEO Ralph Mupita.
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Mupita described the opportunity within the residential market as “enormous,” asserting that MTN had not yet fully penetrated this area. The company’s long-term plan is to aggressively target this growth area by expanding its offerings in both 5G Fixed-Wireless Access (FWA) and Fibre-to-the-Home (FTTH). Securing the necessary spectral assets in key markets like South Africa, Nigeria, and Ghana is central to this strategy. Mupita expects that these investments will distinguish MTN, becoming the primary source of future “growth and profit pools,” with entertainment and gaming driving significant data demand in the years ahead.
The new offering, dubbed the MTN Sky Premium range, is positioned as a “lifestyle proposition” that aims to deliver “seamless connectivity” across South African households. Bertus van der Vyver, GM for post-paid and home solutions at MTN South Africa, stated that Sky Premium represents the “next evolution” of MTN’s vision, integrating mobile and home services to keep families productive, connected, and entertained.
The range comprises five comprehensive plans that bundle mobile data (ranging from 15GB to 200GB per month), all-network minutes, and a dedicated premium customer service benefit. The key differentiator is the home connectivity discount, a rand value saving on existing MTN 5G, LTE fixed-wireless, or fibre services. This discount starts at R50 off per month on the lowest plan and scales up significantly to R800 off per month on the highest subscription tier.
MTN confirmed that existing postpaid customers can easily switch or upgrade to the new Sky Premium plans. For customers who already have an MTN Home Internet or Fibre service, joining Sky Premium allows them to realize savings of up to R800 monthly.
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The connected home forms one of three strategic pillars guiding MTN’s long-term vision toward 2030. The remaining two pillars are Fintech and Digital Infrastructure.
The Group’s Fintech focus is driven by the MTN MoMo app, where the company plans to continuously add features and services to transition its customer base away from older USSD technology. Concurrently, the Digital Infrastructure portfolio is focused on building next-generation infrastructure, specifically by developing AI and Edge data centres across its operational markets. MTN views AI as a “transformational technology” that will be pervasive and essential for rapid productivity gains, demonstrating a commitment to capitalizing on both consumer services and underlying architectural support.
