YouTube sensation Jimmy “MrBeast” Donaldson is expanding his business empire into financial services. Through his holding company, Beast Industries, Donaldson has officially acquired Step, a fintech platform specifically designed to provide banking and investment tools to young people.
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While the financial terms of the acquisition remain undisclosed, Step has established a significant footprint in the market, having raised over $500 million (R7.96 billion) and amassing a user base of more than 7 million. The platform is best known for helping users under 18 build credit and manage savings.
The acquisition is a strategic move to leverage MrBeast’s massive influence—currently reaching over 460 million subscribers on his main channel—to drive financial literacy and consumer adoption.
- Financial Futures: Beast Industries CEO Jeff Housenbold emphasized that the move allows the company to meet its audience with “practical, technology-driven solutions” to improve their financial outlook.
- Valuation: This deal follows a 2024 valuation of Beast Industries at $5.2 billion (R82.83 billion), signalling the company’s rapid evolution from a content creator outfit into a diversified conglomerate.
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The Step acquisition is just one piece of a broader consumer product rollout. Beast Industries is aggressively diversifying its offerings to include:
- Beast Mobile: An upcoming cellular service currently in development.
- Integrated Fintech: Plans to weave Step’s savings and investment features directly into the MrBeast fan experience.
