Checkers Sixty60 is maintaining its lead in the online grocery delivery market, with sales growth continuing to outpace its closest rival, Pick n Pay’s asap! According to a trading statement from Checkers parent company, Shoprite Holdings, online sales through Sixty60 surged by 48% year-on-year in the 52 weeks leading up to June 29, 2025. In comparison, Pick n Pay’s asap! saw a slower growth of 33% over the 17 weeks to the same date.
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Shoprite attributed this growth to its omnichannel strategy, which focuses on expanding both its physical store footprint and the number of stores that fulfill online orders. This strategy contributed to an overall 8.9% increase in group revenue, reaching R252 billion. The core Supermarkets RSA business, which accounts for 84.5% of total sales, achieved a 9.5% sales growth, marking its fifth consecutive year of market share gains.
A key part of Shoprite’s plan for online dominance was its acquisition of the remaining 50% stake in last-mile logistics provider Pingo in October 2024. This move allows the company to fully control both merchandise sales and delivery, streamlining its e-commerce operations.
Pick n Pay, on the other hand, is pursuing a different approach. It supplements its own asap! platform with a partnership with Mr D, an app owned by the Takealot Group. The company has also made significant investments in its own app and website, overhauling asap! in May to offer larger basket sizes, more product choices, and new AI-powered features.
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Despite the gap in online sales growth, Pick n Pay’s broader turnaround efforts are showing promise, with Pick n Pay South Africa sales up 3.6% year-on-year. This includes a recent partnership with FNB’s eBucks rewards program, a deal previously held by Checkers.
While neither company discloses the exact rand value of its online sales, Checkers Sixty60’s rapid expansion is clear. As of March, the service was available from 601 stores, a significant increase from 505. The competition between these two retail giants in the online space is clearly heating up.
