How brands are cashing in on functional beverages

How brands are cashing in on functional beverages

Starbucks Iced Vanilla Protein Matcha Latte. Starbucks Beverage brands are cashing in on the growing demand for functional drinks among younger, health-conscious consumers by introducing increasingly innovative offerings, including protein-boosted coffees and CBD-infused sodas. The $160 billion global functional drinks market has become an increasingly lucrative category, encompassing multipurpose drinks that claim to promise taste…

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Wildfires rage across the Southwest as officials warn of ‘extremely critical’ conditions

Wildfires rage across the Southwest as officials warn of ‘extremely critical’ conditions

Dangerous fire conditions in the Southwest are threatening to worsen blazes in Utah, Nevada and New Mexico, putting many communities on high alert this weekend. Limited time: Save 25% on NBC News subscription Get exclusive reporting, live Q&As and ad-free reading. The National Weather Service warned Saturday that gusty winds and dry air have created…

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