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Business

MerchGuru Launches to Help Businesses Turn Everyday Items into Brand-Building Tools

eriinfo.com5 months ago05 mins

In a marketplace where every brand is competing for attention, a new player is redefining how businesses connect with their audiences through promotional merchandise. MerchGuru Promotional Goods Expert has officially launched, offering brands a smarter, story-driven approach to promotional goods — combining creative strategy, quality craftsmanship, and end-to-end service. Backed by Abstract7 Creative Media Solutions,…

The entrepreneur reshaping Congo’s place in the coffee market

eriinfo.com5 months ago018 mins

Tisya Mukuna Interview with Tisya MukunaCO-FOUNDER, LA BOÎTE KINOISE Lives in: Democratic Republic of Congo Tisya Mukuna is the co-founder of La Boîte Kinoise, a coffee company in the Democratic Republic of Congo (DRC). She is also among the top 10 finalists in the 2024 Africa’s Business Heroes competition. By overseeing the entire value chain…

Nigeria’s Iyinoluwa Aboyeji on business and investing

eriinfo.com5 months ago022 mins

Iyinoluwa Aboyeji * This article was first published by Africa’s Business Heroes In this conversation, Iyin Aboyeji reflects on his journey building Andela, a platform connecting tech professionals from emerging markets with companies seeking remote talent, and Flutterwave, a payments company. He also discusses his move into investing with Future Africa and his belief that…

GEO (Generative Engine Optimisation) – The New Way To Online Visibility

eriinfo.com6 months ago011 mins

SEO no longer matters – GEO is the new way to be seen (and heard)… For decades now, search engine optimisation (SEO) has been the way to get your website onto the top of Google search results. That’s how you’d get people to click on your link. The marketing and communications industry has made a killing over…

Stop Undervaluing Your Business: How to Price With Confidence

eriinfo.com6 months ago06 mins

When most entrepreneurs start out, their instinct is to go in cheap in hope to quickly appeal to mass numbers. Their idea is to be “accessible”, win over their friends or ensure they are priced lower than their competitors. Of course it feels safe but in reality, undervaluing your business and its offerings is the…

7 Signs Your Business Needs a CFO

eriinfo.com6 months ago07 mins

Many smaller businesses start out with an accountant who grows alongside them. They’re competent, committed, and deeply familiar with the business. As the company scales, the demands on the finance function change, and the skills that were sufficient in the early years may no longer be enough. It’s a bit like building a house. You…

CEM Africa Heads To Johannesburg On 20 November 2025

eriinfo.com6 months ago06 mins

The one-day CEM Africa summit, hosted at the NH Hotel in Sandton, pairs hands-on customer experience workshops with the Customer Experience Africa Awards (CXA). The CEM Africa, Johannesburg Edition takes place on Thursday, 20th of November 2025 at the NH Hotel, Sandton, convening senior CX leaders for a full day of practical workshops, peer learning…

Connect and Source at China Homelife South Africa

eriinfo.com6 months ago05 mins

China-South Africa relations are thriving, and one of the clearest signs of this partnership is the annual China Homelife South Africa and Machinex Trade Fair—the largest Chinese sourcing event on the continent. The 2025 fair takes place from 23–25 September at the Gallagher Convention Centre, Midrand, open daily from 10:00 am to 5:00 pm. Over…

From Horse-and-Cart to Industry Leader – Q&A with Michael Borcherds, CEO of Sleep Group

eriinfo.com6 months ago08 mins

From delivering beds by horse and cart in 1939 to running one of southern Africa’s largest bedding factories today, the story of Sleep Group is one of resilience, adaptation, and entrepreneurial vision passed through generations. What began as a modest family business has grown into a company that employs nearly 2 000 people, supplies raw…

Persistence pays off for dried fruit entrepreneur

eriinfo.com6 months ago013 mins

Affiong Williams, CEO of Nigeria-based dried fruit snacks producer ReelFruit Interview with Affiong WilliamsFOUNDER, REELFRUIT Lives in: Lagos, Nigeria ReelFruit, founded by Affiong Williams, has grown from small beginnings to supplying both local retailers and overseas buyers. By the late 2010s, Affiong Williams was ready to pull the plug on her Nigerian dried fruit and…