Brands winning at loyalty today understand that the game has changed – traditional points-based programmes no longer guarantee retention but meaningful engagement does. From “soft contracts” that create a sense of reciprocity without long-term commitments to the delicate balance between personalisation and privacy, here’s how modern loyalty programmes are being redefined – and what brands…
በተለያዩ የዓለም ክፍሎች የቆዳ ቀለምን የሚለውጡ ፣በእንግሊዝኛው አጠራር ‘ሞሎች’ በአንዳንድ ባህሎች ዘንድ እንደ ውበት ምልክት ይታያሉ። በተለይ የጥቁር ዝርያ ባላቸው ሕዝቦች ውስጥ፣ በስፋት የሚታዩና የተለመዱ ናቸው። በአንጻሩ፣ ለጤና መታወክ ይዳርጉ ይኾን? በሚል ለጭንቀት የሚጋለጡ ወገኖች የሚሰሟቸውን ስጋቶች የሚያነሣው ጁማ ማጃንጋ፣ ለእነዚኽ እና ተያያዥ ጥያቄዎች ምላሽ ፍለጋ፣ ከናይሮቢ ኬንያ ያጠናቀረውን ዘገባ ከተያያዘው ፋይል ይከታተሉ።
Alex Offei (centre), manager of Max Industries, displays packaged locally produced rice. By Sefakor Fekpe, bird story agency Young entrepreneurs in Ghana are building businesses around local rice production, using technology and value-chain innovations to improve quality, boost profits, and challenge imported brands. Emmanuel Narh-Zaidor, a 31-year-old from southeastern Ghana, watched as farmers prepared the…
Franchising can be a risky game. It’s relatively easy to find potential franchisees with the money to invest, but true success lies in ensuring quality franchisees that fit the profile of a successful franchisee for your specific brand. At a recent franchising mentorship event hosted by Nedbank and Franchise Coaches, Ayabulela Njingolo, Chairperson of the…
ከቻይና የሚሳይል ነዳጅ መስሪያ ቁልፍ ግብአቶችን ጭናለች ተብላ በምዕራባዊያን የዜና ዘገባዎች የተጠረጠረችው ሁለተኛዋ የኢራን መርከብ ወደ ኢራን እያመራች መሆኑን የቪኦኤ ልዩ የትንታኔ ዘገባ አመልክቷል፡፡ የመርከብ እንቅስቃሴ ክትትል ድረ-ገጾች እንደሚያሳዩት የኢራን ባንዲራ የሚያውለበልበው ጃይራን የተባለው የጭነት መርከብ፣ ከቻይና ይነሳል ተብሎ ከተጠበቀበት ጊዜ ከአንድ ወር በኋላ ዘግይቶ ባለፈው ሰኞ መነሳቱ ተጠቅሷል፡፡ በጥር እና በየካቲት ዘ ፋይናንሺያል ታይምስ፣…
Benjamin Fernandes, founder of Nala, at the 2025 Africa CEO Forum. When Benjamin Fernandes returned to Tanzania in 2017 after completing his MBA in the US, he had a plan: build a digital money transfer company from the ground up. What followed was a turbulent path marked by investor rejections, threats from large competitors and…
A partnership between The United Nations Development Programme (UNDP) and UVU Africa via UVU Accelerate, the entrepreneurial development and incubation arm, has launched the timbuktoo Creative Hub Ideation Incubation Programme, a virtual incubator designed for early-stage creative entrepreneurs across Africa. The six-week intensive programme will provide structured support to help creative founders validate their business concepts, develop entrepreneurial…
የተባበሩት መንግሥታት ድርጅት የሶሪያ ልዩ መልዕክተኛ፣ ከፕሬዝደንት ባሽር አል አሳድ ሥልጣን መወገድ ተከትሎ ባለፉት ሦስት ወራት ዐዲስ በተቀሰቀሰው ግጭት እየታመሰች ባለችው ሀገር ሁከቱ እንዲቆም ተማጸኑ፡፡ የሰላማዊ ዜጎች ደኅንነት እንዲጠበቅም ጥሪ አቀረቡ፡፡ የመንግሥታቱ ድርጅት ልዩ መልዕክተኛ ጌር ፔደርሰን ጥሪያቸውን ያቀረቡት፣ የዲሞክራሲ ደጋፊዎች ሀገሪቱን ለዐስርት ዓመታት ወደ ዘለቀው የርስ በርስ ጦርነት ያመራው ጸረ አሳድ ተቃውሞ የተጀመረበት 14ኛው…
An open-air market in Kinshasa, DRC The Democratic Republic of Congo (DRC), one of Africa’s largest and most populous nations, offers untapped export opportunities to firms in neighbouring countries, despite its long-standing challenges. There remains substantial potential to export goods to the DRC, according to Zambia-based entrepreneur Marion Peterson, co-founder of clean cooking solutions company…
Commerce media is emerging as the next big frontier in retail – and it’s growing fast. Globally, the space is projected to reach $130 billion by 2026, and could top $1 trillion by 2030, as giants like Amazon and Walmart continue to turn retail media into high-performing revenue engines. But where does South Africa sit…
