You don’t have to be a big business to be targeted by cybercrime. In fact, medium-sized businesses are often the easiest to breach, because they are just digital enough to be vulnerable, but not mature enough to be fully protected. Why Cybersecurity Is a Leadership Issue If you are the owner, CEO, MD or GM,…
Small businesses often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over immediate results, it’s frequently treated as a marketing accessory, not a business driver. But with more businesses fighting for attention online, PR has become a smart way to build credibility and…
Godiragetse Mogajane Interview with Godiragetse MogajaneFOUNDER of DELIVERY KA SPEED Lives in: South Africa Entrepreneur Godiragetse Mogajane saw an opportunity to offer delivery and logistics services in South Africa’s townships. In 2021, he launched Delivery Ka Speed. Today the company moves goods for Chinese e-commerce platforms like Temu and Shein, and works with a range…
“You don’t have to be great to start, but you have to start if you want to be great.” Zig Ziglar In this third article in a four part series, I look at creating a compelling mission, building a strong sales process, and the benefits of being fully compliant. Mission Statement “The most effective way…
In this fourth and last article in the series on starting your own business by Steve Reid, he focuses on the customer experience, money mistakes entrepreneurs make, and the power of networking. Customers – Your Most Important Visitors A powerful quotation is attributed to Mahatma Gandhi who, in a speech in South Africa in 1890,…
In this second part of a 4-part series on a business startup, I am focusing on the place of a viable business model (horse) and being a growth-minded entrepreneur (strong jockey). How can you account for both components? Understand What The Horse Is And Why It Should Be Healthy Measuring your business by using a…
Aisha Maina, Managing Director of Aquarian Consult and Founder of Aquarian Oil and Gas Press Office She took over 100 Africans to the Caribbean. Now Aisha Maina is quietly reshaping Afri-Caribbean business and diplomacy. When Aisha Maina hosted the Aquarian Consult Afri-Caribbean Investment Summit in Abuja earlier this year, she was setting the stage for…
Hadija Jabiri Hadija Jabiri, founder of agribusiness company GBRI, sees untapped potential across Tanzania’s agricultural sector, particularly in processing fruit, vegetables and grains into value-added products. “You can make a lot of money out of it,” she said in a recent interview with How we made it in Africa, pointing to excess production and widespread…
Consumer attention is one of the most precious commodities on the internet, and the battle for views and engagement is becoming fiercer. For brands to stand out, they need short, engaging content that delivers key messages quickly—before the next viral trend takes over. Short-form content, from TikTok videos and Instagram Reels to bite-sized social media posts…
Hadija Jabiri Interview with Hadija JabiriFOUNDER and MANAGING DIRECTOR, GBRI (EATFRESH) Lives in: Tanzania Hadija Jabiri is the founder of GBRI, a Tanzanian agribusiness company that started with vegetables and now exports avocados to Europe and India. How we made it in Africa editor-in-chief Jaco Maritz spoke to her about how she built the company…
