Dar es Salaam — AS African media navigates the fast-evolving digital landscape, a pivotal international conference will bring together the continent’s press councils to chart a path for ethical, impactful and technology driven journalism.
Set to take place in Arusha from July 14 to 17, the International Conference of African Press Councils is expected to draw over 500 delegates from across the globe.
President Samia Suluhu Hassan is scheduled to officially open the event, underscoring Tanzania’s growing commitment to fostering a vibrant and professional media environment.
More than a forum for dialogue, the summit will feature a robust exhibition of Information, Communication and Technology (ICT) innovations from media outlets, public institutions and private sector players.
This aligns closely with the conference’s broader aim of equipping journalists with tools to thrive in a digital-first world.
The event will also mark the 30th anniversary of the Media Council of Tanzania (MCT), offering an opportunity to reflect on three decades of promoting journalistic ethics and chart the course for the future.
Speaking in Dar es Salaam recently, MCT Executive Secretary and Chairperson of the Network of Independent Media Councils in Africa (NIMCA) Ernest Sungura, said the exhibition would be modelled after the popular Sabasaba Trade Fair, but dedicated to showcasing the impact of journalism.
“It is about demonstrating how media work has driven tangible change from better public services like road construction to greater accountability in governance. It’s also about how technology can empower us to achieve even more,” said Mr Sungura.
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He called on Tanzanian media houses to seize the opportunity to present their work to a diverse audience that includes the public, policymakers and international guests. “This is a unique platform to share how we are responding to digital transformation and to learn from one another.”
Public and private institutions are also invited to demonstrate how their communication efforts contribute to information access and national development. Mr Sungura emphasised that East African media in particular are expected to use the occasion to highlight how they are evolving alongside digital tools.
Technology experts and innovators will also be part of the exhibition, giving media professionals hands-on access to new tools that can enhance storytelling, operations and audience engagement.