“Networking is more than meeting people – it’s about showing up, standing out, and seizing the moment.” These words set the tone for the Women Creating Wealth session held on 25 April 2025, themed Mastering Self-Advocacy and Closing a Sale. The session unpacked how confidence, preparation, and community can turn potential into prosperity.
What unfolded was a powerful look at what happens when women embrace their stories, lean on their networks, and step up – ready to pitch, partner, and grow.
Emma Oriyo: from corporate CEO to confident co-founder
The session opened with testimony from Emma Oriyo, a seasoned leader from Dar es Salaam. With over two decades of experience – including as CEO of an international business association – Emma co-founded The Laundry Spot, a premium laundry and dry-cleaning service.
“Entrepreneurship aligned with my purpose,” she shared. “I want to mentor, serve, and close real gaps in leadership and business education.”
The Women Creating Wealth programme sharpened her pitch and gave her the confidence to act.
“The feedback I received was practical – it helped me show up better, every time.”
Pitch, position, prosper: women owning their value
Emma’s story was followed by a dynamic panel: Nuru Lema, Gloria Loishiye, and Moureen Godwin Mollel – each demonstrating what self-advocacy in action looks like.
Nuru Lema – preparation wins
Founder of Yanacorp, Nuru recently secured a $70,000 grant for her school management platform. “I rehearsed 11 times – alone, with my team, even recorded myself.” Her go-to line?
“If you work with me, you won’t regret it.” Simple, confident and backed by belief in her value.
Gloria Loishiye – show up like you belong
Founder of a professional cleaning company, Gloria walked into a meeting with fully branded business cards, uniforms, licences in hand.
“You have one shot. Show you’re serious.” It paid off. That meeting led to multiple contracts.
Her advice:”Respect boundaries. Deliver. And don’t disappoint.”
Moureen Godwin Mollel – purposeful positioning
Founder of WorthLiving Horticulture, Moureen built her agribusiness on trust, health, and consistency.
“I farm with intention – greenhouse and open-field. I never leave clients without stock. If I don’t have, I collaborate.”
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She now signs contracts before planting, securing her market in advance.
Self-advocacy in action
The entrepreneurs shared essential lessons:
- Start with the right mindset. Expect to succeed.
- Prepare like it matters. Rehearse. Know your offer.
- Own your value. Lead with what makes you different.
- Dress the part. Appearance and professionalism count.
- Handle uncertainty with poise. Don’t panic – redirect.
- Deliver always. Reliability builds trust.
“There’s no plan B,” said Gloria. “I quit my job – this has to work.”
Build together, win together
Emma reflected; “I’ve found my people. This community is my support system. We’re not just building businesses – we’re building each other.”
Participants agreed – the Women Creating Wealth programme is more than training. It’s a powerful network for growth, confidence, and shared success.
Final word: go pitch with purpose
This session wasn’t just about sales. It was about grit, voice, and value. Whether pitching to investors, partners, or clients – go with clarity, preparation, and confidence.
Let’s remember:
Your story is your power.
Your voice is your strategy.
Your confidence is your currency.
So, is your pitch ready to turn connections into opportunity?
Let’s keep building, pitching, and creating wealth – together.