Courtesy of Spencer Schneier, Tyler Le/BI
Spencer Schneier moved from the US to Bengaluru, India, to launch a tech startup in 2022.He was inspired by challenges faced by local founders in navigating overseas expansions.He finds Bengaluru similar to Silicon Valley and its collaborative ecosystem.
This as-told-to essay is based on a conversation with Spencer Schneier, who moved from the US to Bengaluru, India, to launch a tech startup in 2022. It has been edited for length and clarity.
The first time I thought about leaving the US was in mid-2020. I was frustrated with how the pandemic was handled and was looking for a reason to leave the country.
I was born in New York and grew up around the East Coast. I attended college in North Carolina, where I studied math and economics, but dropped out in my third year in 2017.
Around the time, I became interested in Silicon Valley — it felt like a meritocratic place where people could take their own path. After leaving college, I worked as a baseball analyst and traveled between Seattle and San Francisco.
When the pandemic hit, I dropped plans to move to San Francisco. I thought the city was declining, and I preferred my lifestyle in Seattle. I was working for a startup with two Indian cofounders. When they decided to pursue the business full time, they faced visa challenges and had to move back to India. So, in 2021, I tagged along to visit India for the first time, traveling to Mumbai and Bengaluru.
On that trip, I met my wife, an American teacher in India. I also stumbled upon the idea for what would eventually become Commenda — the company I cofounded.
I came up with the idea for my company in India
I was talking to local founders in Mumbai who faced challenges registering or expanding their businesses in other countries. There are hundreds of multilateral trade agreements between countries and thousands of bilateral trade agreements, and no tool for businesses to navigate them.
I returned to the US about a month later and pitched a friend and investor at an early-stage venture-capital firm my idea: a platform that would become a one-stop compliance solution for companies looking to expand overseas.
I didn’t have a concrete product, but they liked the idea and wanted to invest $100,000. The investors asked me to go back to India and figure things out. It seemed like a great opportunity. I convinced my cofounder to leave his job at Google, and we both went to Bengaluru without an explicit plan.
Being my own boss was tough in some ways, but I liked being able to do things on my own without the pressure of having a manager. I’ve been fired from jobs twice, and starting my own company was almost relieving.
In early 2022, we began building our company in India and wanted to provide solutions to both Indian and overseas businesses. We picked Bengaluru because it’s where a lot of startups and multinalitional companies are that could use our service.
We developed enterprise software so that users could answer questions they had about local tax laws and ensure they incorporated and stayed compliant in any country they wanted to expand to.
Bengaluru is similar to Silicon Valley in some ways
Bengaluru felt like Silicon Valley in many ways. It’s listed as a sister city of Silicon Valley at a train station in San Francisco.
During my first visit, driving through south Bengaluru reminded me of Palo Alto, and talking to people confirmed it. The city is a tech and business hub with many small businesses and startups, so it gave us access to customers.
The city has an amazing pool of talent and is home to really open and collaborative founders. There are some great startup advisors and angel investors driving the ecosystem forward here.
Being in Bengaluru means we learn from local startups. There are cultural differences between the startup markets in the US and India. I’ve had to learn things about India and unlearn aspects of how business is done in the US.
One difference was that India is a less trusting ecosystem — we have had investors ask questions after agreeing to invest and completing diligence processes, even for a small check size.
Sometimes I wish the ecosystem was moving more quickly away from venture-capital funds operating more like private equity. But the new generation of fund managers is really promising.
Splitting my time between Bengaluru and San Francisco
Since we launched the company in 2022, we have faced some hiccups with immigration, but registering and operating in India has never been much of an issue.
I had an e-business visa to work in India. The visa office struggled to coordinate with India’s Ministry of Corporate Affairs to ensure I was cleared to open a business in the country, which dragged the process out by a few months.
I wish the roads were better, and the traffic makes it hard to get around. I have also been rejected from renting an apartment because the landlord didn’t like that I was a college dropout. Getting a permanent phone number was challenging, too, but knowing other foreigners had been through some of our problems made it easier.
The year-round moderate weather and air quality are perks. I love how hospitable the people of India are. It’s one of the most fun countries I have lived in because there are tons of festivals and parades. My wife and I enjoy traveling, and we can stay in nice hotels because they are more affordable in India. We are also close to Southeast Asia, which would have been very expensive to travel from California.
I have apartments in San Francisco and Bengaluru and spend about half my time in each place. My wife and I bought our San Francisco apartment this summer, but I have not had an official residence in the US since 2021. About one-third of our team is in Silicon Valley, while the rest are in Bengaluru. Since we launched in 2022, we now have 250 customers in around 30 countries.
I know other foreigners who have also moved to India to launch businesses. My sense is that moving to India is going to become more of a trend. I don’t know if you’re going to see a Little America in Bengaluru anytime soon, but there are just so many appealing things about it, such as the talent density and the generosity of the locals.
As more Americans consider leaving the “college to cubicle” paradigm, moving to a foreign country to work for a business or start a business will become more appealing.
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