Ford cuts 4,000 jobs in Europe amid weak demand for EVs and rising competition

Ford makes the electric Explorer at its plant in Cologne, Germany.

Rolf Vennenbernd/dpa/Getty Images

Ford is cutting 4,000 jobs in Europe after “significant losses” in its passenger vehicle operations.The company also cited rising competition and weaker-than-expected demand for EVs.Ford CFO John Lawler called for joint industry action in a letter to the German government.

Ford said it would cut 4,000 jobs in Europe by the end of 2027 amid rising competition and weaker-than-expected demand for EVs.

The job cuts will mostly affect Germany and the UK after the company suffered “significant losses” in its passenger vehicle operations, it said in a statement Wednesday.

Ford also said it would impose additional short-time working days at its Cologne plant in the first three months of 2025.

Dave Johnston, Ford’s European vice president for transformation and partnerships, said: “It is critical to take difficult but decisive action to ensure Ford’s future competitiveness in Europe.”

The company said the global auto industry faced a period of significant disruption as it shifted to EVs. Automakers had to cope with “significant competitive and economic headwinds” in Europe as well as a “misalignment between CO2 regulations and consumer demand for electrified vehicles,” it said.

The company said its chief financial officer, John Lawler, had called for joint action to improve market conditions and ensure the industry’s success in a recent letter to the German government.

“What we lack in Europe and Germany is an unmistakable, clear policy agenda to advance e-mobility, such as public investments in charging infrastructure, meaningful incentives to help consumers make the shift to electrified vehicles, improving cost competitiveness for manufacturers, and greater flexibility in meeting CO2 compliance targets,” Lawler said.

Last month, Ford said it would pause production of the F-150 Lightning pickup in Detroit for seven weeks and cut managers’ bonuses in the latest cost-cutting moves amid sudden changes in the US electric vehicle market.