At its annual Go-Get product showcase, Uber announced a significant expansion of its services, positioning itself as a direct competitor in the travel and personal assistance markets. The updates aim to transform the platform into a comprehensive travel hub, rivalling the “everything app” vision often associated with competitors like X.
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Uber has officially launched a Hotels feature within its app, powered by a partnership with Expedia. Available now in the US, the service provides access to over 700,000 properties worldwide. Users can filter results directly on the home screen to find accommodations that meet their specific needs.
The expansion into lodging doesn’t stop at traditional hotels; Uber confirmed that VRBO vacation rentals will be integrated into the platform later this year. To incentivize these bookings, Uber One members will receive 10% of their payment back as Uber credit, which can be used to cover transportation costs like airport transfers.
Starting June 1, Uber is removing geographic restrictions on rewards. Uber One members will be able to utilize their earned credits across dozens of supported countries, moving away from the current “home country only” limitation.
Additionally, a new Travel Mode will automatically activate when users are away from their home city. This feature provides localized information on pricing and service differences, alongside curated recommendations for nearby attractions and dining. Uber Eats is also integrating OpenTable to allow for seamless restaurant reservations directly through the app.
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Uber is pushing further into high-end convenience and artificial intelligence with several new tools:
- Uber Black Add-ons: In select cities, passengers using Uber Reserve for Black rides can now add snacks or beverages to their trip. The driver will pick up the items via Uber Eats before arriving at the pickup location.
- Shop for Me: This new service allows users to request items from any store, even those not currently partnered with Uber. Users can provide descriptions or photos of the desired items, and a personal shopper will confirm the in-store price with the user before completing the purchase.
- AI Voice Booking: A forthcoming AI-powered voice interface will allow users to book rides or services simply by describing their destination or needs.
- Unified Search: The app now features a single, streamlined search bar to manage rides, food, groceries, and retail orders in one place.
