The Foschini Group (TFG) is reporting a significant surge in its online sales, thanks in large part to the strong performance of its e-commerce platform, Bash. In a trading update for the three months ended June 28, 2025, TFG announced that its Africa online sales jumped by 40.2% year-on-year. This growth has lifted the contribution of online sales to TFG Africa’s total sales from 5.2% last year to 7% this quarter.
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Bash was developed for TFG by the co-founders of Superbalist and serves as a consolidated online marketplace for TFG’s various brands, including Markham, Foschini, and Sportscene. The platform’s success is a key part of TFG’s broader e-commerce strategy, allowing the company to thrive even amid fierce competition from international players like Shein and Temu.
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Overall, TFG’s group-wide online sales grew by 45.5%, now accounting for 14.5% of the group’s total retail sales across its operations in Africa, Australia, and the UK. Total group sales for the quarter rose by 11.5% to R14.4 billion. The company also noted that the “strong online sales performance” had a positive effect on its physical store sales in Africa, which saw an increase of 3.2%.
