The hidden cost of shrinking your marketing investment

The hidden cost of shrinking your marketing investment

Robyn Beckworth Judge, Head of Group Marketing at e4. In tough economic times, marketing is often the first budget to get scaled back. But in complex industries, it’s often the glue holding everything together, including the customer experience. According to Robyn Beckworth Judge, Head of Group Marketing at e4, which positions itself as a leading…

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How a Moroccan groceries supplier became something that looks more like a bank

How a Moroccan groceries supplier became something that looks more like a bank

Ismael Belkhayat Interview with Ismael BelkhayatFOUNDER and CEO, CHARI Lives in: Casablanca, Morocco After building a property portal and a corporate transport venture, Moroccan entrepreneur Ismael Belkhayat, together with his wife, Sophia Alj, launched Chari in 2020 to give small shopkeepers a faster, simpler way to restock their shelves. Five years later, the business has…

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Trump eases rocket rules, boosting Musk’s SpaceX

Trump eases rocket rules, boosting Musk’s SpaceX

The entrance to the SpaceX rocket launch area in Brownsville, Texas. Veronica Gabriela Cardenas/Reuters US President Donald Trump signed an executive order on Wednesday to streamline federal regulation governing commercial rocket launches, a move that could benefit Elon Musk’s SpaceX and other private space ventures. Trump’s order, among other things, directs the US transportation secretary…

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The countries that have banned WhatsApp

The countries that have banned WhatsApp

Russia on Wednesday became the latest country to restrict some WhatsApp calls, accusing the Meta-owned platform of failing to share information in fraud and terrorism cases. Here is a list of nations restricting WhatsApp: Fully blocked China started blocking WhatsApp in 2017, using its so-called Great Firewall to filter and block traffic with overseas servers….

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