McDonald’s just lost its chicken Big Mac trademark following a European court ruling
McDonald’s will no longer be able to call its chicken burgers "Big Macs" in the European Union after a ruling by the trading bloc’s General Court.
McDonald’s will no longer be able to call its chicken burgers "Big Macs" in the European Union after a ruling by the trading bloc’s General Court.
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McDonald’s has lost the EU trademark for use of the term “Big Mac” in relation to chicken sandwiches.
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