One beauty founder told BI she thinks experiential beauty will be popular in 2025.
Mark Gunter/Contributor/Getty Images for Art Hearts Fashion
In 2023, the beauty industry’s sales reached $446 billion, according to a recent report by McKinsey.As 2025 approaches, BI asked three beauty founders what trends will be popular in the new year.Colleen Rothschild told BI she thinks there’ll be a “less is more approach” to skincare.
The ’90s had brown lipstick. The 2000s had chunky highlights. The 2010s had heavy contour.
Now, as the midway point of the 2020s approaches, we’re wondering what beauty trends will define this decade for years to come.
But sometimes, the trends aren’t as easy to spot as tweezed brows, cherry-red nails, or cerulean sweaters. Instead, they occur at the industry level, changing the way consumers think about their beauty routines, attitudes toward beauty, or even the ways they shop.
As the beauty retail market continues to expand globally — a September study published by McKinsey reported worldwide sales reached $446 billion last year, a number that is predicted to grow by 6% each year through 2028 — seeing trends through these broader lenses may be the key to pushing the industry to another level.
But what does that actually mean? Here’s what three beauty founders are thinking about for the industry in 2025.
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